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BUSINESS ADMINISTRATION
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POST GRADUATE DEGREE STANDARD |
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UNIT-I Principles of
Management & Organisational Behaviour
Definition – Schools of Management Thought : Taylor,
Fayol, Elton Mayo, Peter Drucker – Management Process –
Planning, Organising, Staffing, Directing and
Controlling.
Understanding and Managing Individual behaviour :
Learning, Personality, Motivation, Understanding and
Managing Group Processes: Group Dynamics, Leadership
Understanding and Managing Organisational System :
Organisational Structure, Change Management, Conflict
Resolution.
UNIT-II MANAGERIAL ECONOMICS
Demand
Analysis and Forecasting – Cost functions – Break Even
Analysis – Theory of firm – profit maximisation and
sales maximisation Pricing Decisions under different
market structures.
National
Income – GNP – GDP, Gross Domestic savings – Monetary
and Fiscal polices
UNIT-III MATHEMATICS AND STATISTICS FOR
MANAGEMENT
Differential Calculus – Maxima and Minima and its
application to business – Matrices and its applications
– Introduction to Statistics - Data collection &
Tabulation – Sampling – Probability – Correlation and
Regression Analysis – Tests of Significance – Normal,
Chi-square, F and t tests
UNIT-IV MANAGEMENT INFORMATION SYSTEM
Concepts
of Information System Management – Data Vs. Information
– Establishment and implementation of MIS in
organisation – Data Processing - Data Base –
Development and Management – Information Resource
Management – System Analysis and Design – Trends in
Information Technology.
UNIT-V MARKETING MANAGEMENT
Concepts
and Strategies – Analysis of Marketing Environment and
Planning Process – Marketing Research – Consumer
Behaviour – Segmentation, Targeting and Positioning.
Product
Management – Distribution and Logistics Management –
Pricing decisions – Promotion Management – Social
Marketing – Ethics in Marketing. Consumer Protection.
UNIT-VI FINANCIAL MANAGEMENT
Nature
and scope of Financial Management – financial Statement
Analysis –Financing Decisions:- sources of capital, cost
of capital, capital Structure.
Investment Decisions:- Capital Budgeting, Working
capital Management (Cash, Receivables, Inventory)
Dividend
Decisions
UNIT-VII HUMAN RESOURCE MANAGEMENT
Concepts
and Policies – Manpower planning, Recruitment,
Selection, Training and Development, Promotion and
Transfer, compensation, Performance Appraisal – Workers
participation in Management – Labour welfare measures
UNIT-VIII OPERATIONS MANAGEMENT
Fundamentals of Operations Management- Plant- location
decisions- Layout decisions – Production Planning and
Control. Equipment Replacement and Maintenance Supply
chain Management
Integrated Materials Management – Purchase Process and
Procedure Materials Handling – Inventory Management -
TQM
UNIT-IX ENTREPRENEURSHIP
Role of
Entrepreneurship in economic Development Qualities of an
entrepreneur– types of entrepreneur – Entrepreneurship
Development Programme- project Report Preparation –
Developmental Agencies : DIC, ITCOT, TANSTIA, NSIC, SISI
Financing Agencies : TIIC, SIDBI, Incentives and
Subsidies – Problems and prospects of entrepreneurs.
UNIT – X STRATEGIC MANAGEMENT
Concepts
– Steps in strategic Management Formulation of
Strategies – Environmental analysis, corporate Analysis,
Strategic Alternatives, Strategic choice.
Implementation of Strategies – Issues and Procedure.
Evaluation of Strategies – Strategic Control,
Techniques.
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