UNIT I
CONCEPT OF BUSINESS
Characteristics of Business - Classifications - Industry,
Commerce and Trade - Business firm - Systems approach
to working of Organisation - Objectives of Modern Business
- Economic Objectives - Role of Profits in Business
- Wealth Mazimisation - Social responsibilities and
business ethics - essentials of a successful business.
UNIT II
MANAGEMENT
Definitions - Management Principles - Management Process
- Schools of Management Thought Administration Vs Management
- Management as profession - Management a Science or
Art, Management functions - Universality of Management
Principles - Manager and his environment.
UNIT III
PLANNING
Nature and scope of planning - planning objectives -
Types of plans - strategies; policies and programmes
- Planning Promises - steps in planning - forecasting
and its elements and techniques - Decision making -
its elements and techniques concepts of MBO and MBE.
UNIT IV
ORGANISING
Nature and scope of organising - meaning and principles
of organisation - Departmentation - Line and staff relations
- concepts of Authority and Responsibility - Delegation
and Decentralsation of Authority - Forms of organisation
- sale trader - partnership - Joint stock companies.
UNIT V
STAFFING
Meaning - Manpower planning - its aims and objectives
- Steps in Human Resource Planning - Recruitment and
selection - Training - methods - Performance Evaluation
- Executive Development.
UNIT VI
DIRECTING
Definition - Principles and Elements of Direction -
Supervision - its problems - Responsibilities of Supervisor
- Enforcing Descipline - Leadership - Meaning - Significance
- Different - approaches and types of Leadership - Qualities
of effective leaders.
UNIT VII
MOTIVATION
Meaning: Process and Elements of Motivation - Nature
and characteristics - Importance of Motivation - Theories
- 'MASLOW'S THEORY' - HERZBERG'S THEORY - MOCLELLAND'S
THEORY - EXPECTANCY THEORY - "X" THEORY -
"Y" THEORY - Job Enrichment and Enlargement
- types of Incentives. Financial and non financial.
UNIT VIII
COMMUNICATING
Meaning of Communication - Its nature and need - Process
of communication - Elements of communication - Importance
of communication - Problems and barriers of communication
- making communication effective - communication in
bussiness - Channels of communication - Downword, Upward
and Horizontal Communications - Internal Communication
and its uses.
UNIT IX
CONTROLLING
Definition - Importance of Controlling - steps in controlling
- Essentials of good control system - control areas
- Control techniques - Budegetory control through costing
- Break - even - Analysis - statistical control - Audit
- Special controltechniqeus - PERT/CPM - MIS - Special
Audit.
UNIT X
MANAGEMENT AND ENTERPRENUERSHIP
Concept of Enterpreneurship - Definitions - Enterpreneurial
characteristics - Entrepreneurship functions and managerial
skills - Enterpreneur Development Programmes a Growth
and future of enterpreneurship - role of enterpreneur
in economic development and problems in entreprennial
development.
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